A primer on Polish design in Zagreb

This exhibition connects the past with the present, showing the achievements of Polish design through the achievements of contemporary Polish graphic design. This is because the “Primer” exhibition presents 100 works by Polish designers interpreted by twenty-five Polish illustrators – artists with very different achievements: experienced masters of the Polish school of illustration, illustrators of the young and middle generation winning awards around the world today and quite young ones who have just graduated. Most of the invited illustrators illustrate children’s books while also working in the broad field of visual communication. They present different styles and techniques, all of them united by great talent.

The exhibition is not only 100 objects and 100 of their artistic interpretations, it is also 100 stories: about designers, about needs, about dreams, about possibilities and about limitations. It tells not only about specific projects. It also shows what the design process is all about, how ideas are created, and finally, what an amazing concept design is – the closest art field to man, which we are all surrounded by, which we interact with on a daily basis and without which we could not do without, although we often do not realize it.